American AAdvantage Is Sending Out Targeted Status Offers

I’m getting many reports from readers who have been sent targeted AAdvantage status offers. Many of these are members who haven’t flown with American in a long time, so this is some interesting targeting. It seems like there’s a few different versions of the offer.

Some non-status members are reporting receiving targeted fast track offers, where they can earn Gold, Platinum, Platinum Pro, or Executive Platinum, based on how many EQMs or EQDs they earn between now and May 25, 2018. Going from no status to Executive Platinum status with just 35,000 EQMs and 4,000 EQDs is a quite good offer. Here’s an example link of one of the offers, though registration likely won’t work if you weren’t targeted.

Others are reporting AAdvantage just outright gifting them status, valid through May 25, 2018. I’ve heard of these offers for Platinum and Platinum Pro so far. I find this offer to be rather bizarre, since there’s no provision to earn status beyond that. It’s great to give someone status for four months, but is the expectation that a non-elite member will suddenly qualify for Platinum Pro from scratch over the course of four months?

It seems to me like a targeted fast track offer makes a lot more sense than just giving status without a realistic way to earn it. Or perhaps their goal is to get people hooked on status, and hope that it will get them to go for status in the future.

While I don’t like to read too much into things, generally loyalty programs send out offers to boost their elite tiers when they’re not otherwise meeting their targets in terms of the numbers of elite members at each tier, etc. These programs all have targets at each level, and they wouldn’t be sending out these offers if they were surpassing their goals.

So I’m inclined to believe that with all of the negative changes that AAdvantage has made, perhaps they’re not meeting their previous targets, and that’s why we’re seeing this offer.

What I find especially interesting is how these offers seem to be coming out of the blue for many members. It’s one thing to give a Platinum member Platinum Pro for a few months, or to give a Platinum Pro member an Executive Platinum status fast track offer. But to give a non-elite member an Executive Platinum fast track, or to give a non-elite member Platinum Pro outright, is an interesting way of targeting this offer.

Were you targeted for one of these AAdvantage offers, and if so, what kind of a deal did you get?

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